To put an end to our waiting, Google has officially announced Mobile-Friendly Algorithm (referred as mobilegeddon) update on yesterday – 21st April 2015. It is expected that a substantial percentage of mobile search queries will be affected as a result of this update. People has evolved their browsing nature from computer to smart phones which made Google to think about providing the most relevant and timely results on their finger tips. The site owners and SEO people will be pretty much clear about the constant algorithm updates like Penguin, Panda, Hummingbird etc and they left most people in industry, fear about the penalty issues. Through properly following the methods and guidelines the deserved ones stayed safe. But these updates ultimately resulted to timely and relevant search results to the users. And the same will be the aim of current update too.
There were a lot of warnings about the nature of this algorithm from last month itself, so we could be ready with our guards to face the update. This was the first time in history that Google has gives us warnings in advance notice.
Google has already quoted it in this blog:
“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
We could say that that this is a historical revolution to Google search results which gave more prominence for searching using a particular interface (device). Even though Google has announced it lately, the signs were there from last year itself. The agencies that reacted to this won’t need to suffer, but the others could probably lose their customers to the hands of competitors in no time.
Am I in trouble?
It seems that this update won’t affect the search queries in desktop and tablets but in smart phones. As smart phones have relatively smaller display and often work in slower networks, a site specifically optimized to mobile will only survive. In addition, the news section, image search, local business listings will not be impacted by this update. Google has confirmed that only mobile search listings or “10 blue links” will be affected from this update. Google’s Garry Illyes has confirmed about this in Twitter:
As mobile friendliness is becoming an important ranking signal, make it as a strict policy to optimize your website for mobile. You can use this mobile friendly test to check how much compatible your website is.
To let you know about the effect of this update in detail, we will need some time to analyze the changes live in action. Make sure to call us on 020 8363 4905 to save you from all these troubles and to show you a clear path.